The Pandemic Crisis has disrupted business in many ways. Daily habits, schedules, thoughts and feelings have changed. Not only are sales teams working from home, but prospective buyers are too.
Video conferencing has been effective for staying connected with teammates and it works particularly well, once some level of rapport has been established. But as many businesses come out of hibernation, they are considering how they connect with total strangers in this disrupted environment.
Linkedin and email marketing has undergone a renaissance over the last 12 months, however building a profile takes time on social media and generating leads is often slow. Whilst Linkedin has a role to play in B2B sales, businesses have to adopt a variety of tactics to build human connections.
In sales, conversation benefits the buyer and provides immediate feedback to the seller. Good sales people recognise that verbal interaction improves the value proposition and provides more context, and a more personalised buying experience, which in turn, makes people feel good about buying. Over time, talking and empathising leads to deeper and more productive relationships.
Used correctly, telemarketing is a tool that allows businesses to connect with their prospects, to be more sensitive to current realities, particularly if the sales people are asking the right questions and are listening to the answers. As sales professionals are aware, a prospective customer will talk about the problems they must solve, the needs they have and the challenges they are experiencing.
A client of mine, Cara Telemarketing, is a full service boutique telemarketing agency with a passion for serving the technology sector.
Hear what Cara’s customers have to say about them by visiting their website www.caratelemarketing.com